Since the beginning, fourth element has only ever created products that are built to last. Durability, performance and sustainability is at the heart of everything they do.
Following on from their annual initiative to opt out of the chaos and mindless consumerism of Black Friday, they have announced that they are encouraging customers to gift with purpose this holiday season.
They are asking people to consider the life of the gift that they choose, whether that’s a durable piece of kit that lasts year in, year out; a gift that enables the opportunity of adventure; or an item or experience that gives back to the ocean.
Jim Standing, fourth element co-founder says: “It’s time to change our habits and avoid buying gifts for the sake of it. We are encouraging everyone to give gifts with purpose, to give something that is wanted, needed or that will last, and not end up in landfill by New Year.”
fourth element have now launched their Gift with Purpose online gift guides, offering gifting ideas for divers, gifts for freedivers, gifts for swimmers, gifts for the eco-conscious, and gifts for stocking fillers.